Beacon
Video / Print / Radio
A 360˚ campaign for Embassy Premium Blended Whisky, inviting its core audience to take a break from life’s never-ending battles.
We made a 60-second digital video showing a trio of superheroes coming home from a very long day and relaxing over the smooth, oaky taste of Embassy Whisky.
This video was then translated to various formats, including 30 and 15-second TVCs, electronic billboard ads, and mobile ads.
A key visual based on the video was also developed, which was used in billboards, print, and in-store merchandise.
Finally, a superhero-inspired radio ad was also produced for the campaign.
